The Government eKL initiative based on ‘One Government, Many
Agencies, No Wrong Door’ principle scores four excellence awards
The eKL initiative has become one of the Government’s most
successful and recognised ICT projects.
Launched in 2007, eKL is
an extension of the Electronic Government (EG) flagship project.
“It
is part of the way forward to transform the government’s service
delivery system based on the “One Government, Many Agencies, No Wrong
Door” principles,” said Malaysian Administrative Modernisation and
Planning Unit (MAMPU) director-general Datuk Normah Md Yusof.
In
2009, the eKL received four excellence awards.
They were the Asia
Pacific ICT Awards (APICTA) 2009, the Government Technology Awards
2009, the MSC Malaysia (APICTA) 2009 and a special award from the
inOvation Malaysia Awards 2009 held by Maxis Communications.

Normah said the eKL
stemmed from an effort to realise a digitally connected Klang Valley
where the services of all Government agencies were linked and the
sharing of resources and information facilitates the provision of
end-to-end interactive online services all year round.
“Doing
this through multiple service channels will benefit the people and
businesses within the Klang Valley and its vicinity with effective and
efficient service delivery,” she said.
To date, the eKL
Initiatives has introduced a number of projects such as electronic
payment (myBayar), mySMS 15888 Government SMS Gateway, online submission
(myForms) and online news (myGovInfo).
The mySMS 15888
Government Gateway project had won the MSC Malaysia Asia Pacific ICT
Awards 2009 (MSC Malaysia APICTA) in the category Best of E-Government
and Services.
“The project is one of eKL initiatives, which uses
Short Messaging System (SMS) to provide Government services to the
citizens.
“It was initiated to extend the reach of Government
services through the mobile channel thus leveraging on the availability
of 30 million mobile phones subscribers.
“People and businesses
can enjoy a more convenient access and an alternative channel to
government services through the mySMS 15888 Government Gateway project.
“mySMS 15888 Government Gateway, launched in July 2008, creates an
alternative new direct delivery channel to Government services, other
than through the counter, online and telephone services,” Normah said.

Since its
launch, the service has closed the digital divide between government
agencies and citizens by integrating Short Messaging System (SMS) with
agencies databases, making information and services available to
citizens and businesses anytime and anywhere.
“Citizens,
regardless of age, IT-literacy level and location, only need to remember
a single number, 15888 for easy and speedier access to government
services at a negligible cost,” she added.
The usage of the SMS
services since implementation has reached 4.7 million hits with a
monthly average of 300,000 hits.
Adding to its accolades, mySMS
also received a special award on Public Service Empowerment Through
Mobility Innovation at the 2009 inOvation Malaysia Awards on Oct 21 last
year.
“The 2009 inOvation Malaysia Awards honours and recognises
innovative and outstanding achievements and focus to Malaysian
companies that have developed or offer mobile content, applications or
service,” she said.
MAMPU also represented Malaysia at the Asia
Pacific ICT Awards (APICTA) 2009 in Melbourne competing with other
national award winners from other economies in the region for the APICTA
Awards trophy in the e-Government Category.
Furthermore, eKL
Initiatives has also embarked on re-engineering processes, procedures
and forms to improve the efficiency of Government services delivery,
especially services that cut across different agencies.
One of
them is JobsMalaysia (jobsmalaysia.gov.my) which offers jobs facilities
for public and private sector employers and job matching for job
seekers.
A second reengineering project was the Malaysia
Government Portal (malaysia.gov.my) which links to all government
agencies websites and online services that had won WCIT Award in 2008.
“Other reengineering studies that had been undertaken by eKL are
conducting ICT business in the country, loans and grants services,
outdoor advertising approval services, integrated call centre,
international students intake and Government forms.
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